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Ornamentation vs Intensification

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I presuppose that what I am going to say is known to all of my fellow professionals (read 'architects'). But since I constantly meet with the necessity of explaining the same to students as well as many of my team members, I thought it will be useful to write about it. Arriving at details and detail patterns for a particular project is very rewarding as the whole design itself. One should always understand the reason behind each detail - whether it is appropriate, aesthetically pleasing, easy to build or needed at all. Most of the time, designers seem to be caught in a dilemma of using ‘ornamental’ patterns. Many find it pleasing to eye and many discard it as superfluous and surface deep. The real problem is when one doesn’t understand the difference between ‘ornamentation’ and ‘intensification’ or confuse between the two and take decisions. "BOTH ORNAMENTATION AND INTENSIFICATION MAY ADD BEAUTY, BUT THEY SPRANG FROM DIFFERENT SOURCES OF INSPIRATION...