Can it be simpler?
Research shows that 95 percent of people do not use 90 percent of the features on their video-recorders – because they are too complicated. What can you tell about a family where the clock on the video recorder is not flashing? They have a teenager in the house. In one country small businessmen have to cope with 16,000 laws in order to carry on their business. In another country the tax laws run to 40,000 pages. In another country the farmers rioted because they could not understand the new laws they were supposed to obey. It is said that Ken Olsen, the founder of DEC, once complained that at home he had a microwave oven that was so complex that he could not use it. An old woman spent a week in a shopping mall in Holland. She could not find her way out. She bought food during the day and slept on a bench at night. Instructions for machines, computers, etc., are always written by those who know the system and are not much help ...