Fashion: Noun: A popular trend, esp. in styles of dress, ornament, or behavior.
“I hate everything that is driven by fashion. From the beginning I was hating in the 60s the American way of styling, especially cars. They changed their styling things every two years and designed new ones which is nothing to do with good design”. Dieter Rams
Dieter Rams is considered to be one of the most influential industrial designers of the 20th century. He is believed to have inspired the designs of iconic Apple products like iPod.
His observation is strikingly relevant in the field of architecture.
"DESIGN TODAY HAS BECOME MUNDANE AND BANAL; FRIVOLOUS AND EFFETE. IT IS PLAYING ON CHEAP EMOTIONS, LIKE BEING THE TALLEST, THE LARGEST, OR THE MOST STUPID! BRIGHT COLORS, REFLECTIVE METALS AND USING A SURFEIT OF MATERIALS GET CRASS ATTENTION."
[Now, a word of caution: the rest of the post may not be popular among or pleasing to all readers. The observations are purely of the author (except quotes) and my honest intention is the betterment of the profession. I am deeply satisfied if the post helps any single reader (including myself) to do a self examination and/or to dig a bit deeper before finalizing or appreciating a design.]