We all are familiar with wrappers. It comes in all forms.
There is a chance that you recognize a product mostly by the wrapping. You may want to disagree. But, honestly, many a time you buy the wrapper and not the product.
You paid Rs 300 for the music CD that you bought last week. Now, it is very unlikely that you will pay that amount to just few songs once the labeled CD and its beautiful cover is removed. You may still take the music, but you may not buy it.
You are most likely to open and read through a document arrived on your desk in a FedEx envelop than one received through mail though the content could be perfectly conveyed through a mail. A FedEx envelope has made the document look more important.
Surely, the wrapping has done the difference.
LETS BUY THE WINE, AND NOT THE BOTTLE