....... is to inform and delight.
When we think about art (and art in its plurality), there are only a few artists who have serious impact in everyday life. Milton Glaser is one among them.
He is one of the most celebrated graphic designers in the United States. His work is easy to spot in a lineup -- it's simple, direct and clear, while leaping over conceptual boundaries, so that his work connects directly to the viewer like a happy virus. His best-known work may be the I [heart] N Y logo -- an image so ubiquitous, it's hard to believe there was a time when it didn't exist.
All through his career, he didn’t trust styles and was clearly against the institutionalization of design.